The Baylor University scandal has taken the higher education community in the US by storm. Ken Starr, who acted as chancellor until recently, was accused of dismissing and covering up a series of sexual assaults by the football team over many years. For a while, the university denied the allegations...
Read moreThe University of California recently experienced a major scandal as Katehi, the chancellor, was placed on leave after it emerged that Katehi signed off on a deal to employ online reputation management consultants to scrub negative references regarding the university from the net. Although this UC Davis scandal continues to...
Read moreBuilding an online reputation is essential. If you wait until you are struggling to turn negative reviews into positives, you are already way behind. The best companies already have an established online reputation so they can protect themselves in the event of a PR disaster. This is easy if you’re...
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