No matter how great customer service is sometimes, there are those customers that just cannot be pleased no matter what you do. Sometimes they can get nasty with comments on social media or leave hateful public reviews. In some cases, their anger is simply due to them not reading content...
Read moreThe upcoming presidential election has caused more turmoil and conflict than other election processes in recent history. Corporations are wary about showing support for one candidate or another given the volatility of the campaign trail. Many corporations have chosen to stay silent to prevent tarnishing their brand’s reputation and good...
Read moreA brand’s online reputation is more important now than ever. Most of the information consumers receive about a brand is through social media and online content. Controversy does happen, whether intentional or not, and the way that a brand responds to that controversy weighs heavily on how consumers view it....
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