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Importance of Maintaining an Accurate Business Directory Listing for Online Reputation Management & Review Purposes Today, most health care organizations have an online presence. Many also use additional online listings for health care provider referrals. But, potential patients (customers) won't be able to find the providers or won't want to visit them, if they are not listed correctly in online pages. Something called NAP (Name, Address, and Phone Number) should all be standardized and correct across all of your business citations. Make sure spelling and contact information is correct. For Doctors and Medical Clinics nothing will turn a patient away faster than being given