Profile Defenders is a leader in online reputation protection for your online image. We work with numerous companies and individuals in the medical industry and would be glad to get you a quote for cleaning up your image online or protecting against potential negative and false remarks that can pop up online.
When done the right way, Pharmacovigilance reputation protection can help out any company tremendously. As more and more people do their own research and are skeptical by default of any new drug, it’s important to have a great reputation online.
Believe it or not, many individuals judge a drug based on what they read the very first time they research it online. They no longer wait to talk to medical professionals in person. They want what, at first glance, is the “real” truth.
Without any prior knowledge of protecting and managing reputation online, is there a way for drug companies to stay ahead? Reputation solutions are available, and they have the potential to impact millions of dollars in sales.
The simplest way to define pharmacovigilance is that it deals with drug safety. It consists of collecting, assessing, and then distributing valuable information on drugs based on real data. Drug safety can range from studying brand-new releases to investigating drugs that are still in the development phase. Making the drug world safer for customers remains a top priority to eliminate the chances of major issues down the road.
As the world continues to rely more and more on internet resources, drug safety research is at any customer’s fingertips. People want to know more about any drug that could particularly help them or a loved one. They want the positives and the negatives. Getting real information from real studies is huge.
People are more conscientious about drugs and their safety than ever before. The problem is that there are many different ways for a drug to have inaccurate information published out there. The internet is useful for finding information, but it can also have plenty of misinformation which can be damaging to the reputation of a drug.
The goal for any company is to have positive information outweigh the negativity. Every company will be in a different situation, as some drugs have already been hit hard with negativity. However, it’s not always the fault of a drug when they receive negativity online. There are many that are deserving of a much better reputation than what they currently have.
Drug companies can’t make money unless people feel safe and ready to use what they offer. If a drug is thoroughly studied and deemed safe by real professionals, that information should be above un-sourced information. There are too many stories of drugs getting a bad reputation early on and then never recovering because it was the first news to break. Everyone latched on to the negative and tuned everything else out.
Reputation protection goes beyond leaving a positive review or two online. It’s about re-framing the entire approach and ensuring that customers have legitimate answers to any pending concerns. They feel more comfortable with a drug, and they no longer feel as though they are reading contradiction after contradiction.
All in all, reputation protection ultimately makes the internet a more trustworthy place for individuals to do their research. Drug safety studies should be promoted online whenever possible. The best way to promote it and get that information to the top of search results is to use a company that specializes in doing exactly that.
Handling the online perception of a drug can be an extremely challenging task. Whether it’s social media mentions, message boards, editorial think pieces, or official releases from news sources, The Reputation Management Company has the experience to handle it all. We’ve helped out numerous companies in many different business sectors. Having specialists who understand exactly how to approach each and every problem helps keep issues at a minimum. Not only that, but we provide proactive work for any pharmacy, doctor, clinic, or major drug manufacturing company looking to get ahead of the game and not have to worry about any potential issues down the road.
For more information on all that The Reputation Management Company offers for the pharmacovigilance community, We are always eager to answer any questions prior to starting a reputation protection campaign. The more planned out a campaign is, the faster success is noticeable.