SEO

The upcoming presidential election has caused more turmoil and conflict than other election processes in recent history. Corporations are wary about showing support for one candidate or another given the volatility of the campaign trail. Many corporations have chosen to stay silent to prevent tarnishing their brand’s reputation and good...

A brand’s online reputation is more important now than ever. Most of the information consumers receive about a brand is through social media and online content. Controversy does happen, whether intentional or not, and the way that a brand responds to that controversy weighs heavily on how consumers view it....

Big data is everything these days. It’s about collecting small pieces of data on a wide scale. Previously, this was something that only larger companies did because they were the only ones with the resources to actually manage it. If you want to use big data to protect your brand’s...