SEO

The online reputation industry has become big business. The Harvard Business School said a single star on Yelp can increase revenues by 9%. This is because the Internet is akin to the Wild West. Customer complaints could previously be swept under the carpet. And if someone got really mad companies...

Social media is the number one way of marketing your brand. But it’s also a potential minefield for your reputation. Statistics revealed that 80% of HR professionals search for names of potential hires and other companies online.  Many companies have humiliated themselves in the realm of social media. It requires...

Research has demonstrated that 90% of customers are influenced by online reviews. This makes reviews a more effective marketing tactic than anything under the control of a brand. It should demonstrate to you that your online reputation is everything. If you lose that reputation, you lose your business. The online...