Protecting your online reputation is all about your ability to become trustworthy. 74% of people consider word of mouth as a key purchasing influencer. If nobody trusts you, it will become difficult for you to have any sway with your target audience. With that in mind, becoming an authority in your field should be a priority big company practice you should adopt.
There are so many reasons to go about doing this, including so you don’t have to spend all your time thinking about defamation removal. Once you have established your position as an authority, your online reputation management reports will make far more pleasant reading.
You Can Get More Attention
Do you know why huge corporations can take so many negative comments without being affected?
The reason for this is that they already have so many customers that the positives far outweigh the negatives. They can stomach the people who don’t like them. Getting more customers and more attention can turn you into that authority, even if a sizeable number of people don’t like you.
Bringing more attention to yourself will enable you to bring more revenue into your company, as well. It all starts with going out of your way to make yourself as visible as possible. Focus on a number of key channels and give your customers what they want.
Bring More Customers In
Bringing more customers into your company can also help with your online reputation. The more happy customers you have the less the angry minority matters. Putting aside the advantages of having so much more revenue for a moment, the more customers you have the more brand ambassadors you can generate.
Brand ambassadors make up a crucial arm of your company. These are the minority of super fans you have. They are the ones that are going to rave about your brand. Consider the fact that so many people use personal recommendations to influence their buying decisions and a brand ambassador can say far more about your company than you can.
Generating more loyal customers will provide you with an extra layer of armor against those who would seek to sully your online reputation.
Become an Authority to Make People Believe
People are naturally wary of brands in this day and age. It should come as no surprise. In the decades previously, companies would happily exaggerate everything in an attempt to win a sale. Today, those practices are no longer acceptable. However, that doesn’t mean people have quite learned to trust brands again.
Becoming an authority will help people to believe what you say. This is significant for your online reputation repair efforts because if you are untrustworthy nobody is going to believe a word you say.
The trick to swaying customers is to make sure they believe you more than they believe the haters. It’s essentially a battle of trust. If they believe you more, the negative words coming from that hater won’t mean a thing. However, if it works the other way around you are going to have a hard time swaying people.
So How Do You Build Authority?
As a content marketer telling people what you have to offer, you need to figure out how you’re going to build up your authority. Thankfully, there are many ways you can go about doing this.
To begin with, a solid content marketing strategy is one of the main building blocks you should have. It should feature long-form content directed specifically at your customers. Vary it up by using written content, images, and videos. This will enhance your reach.
Then you need to take a look at the other brands you are associating yourself with. Influencer marketing can allow you to reach people you’d never previously reached before. Typically, brand association alone will make people trust you. If CNN recommends a certain website for their trustworthy content, most people are going to believe it, even if they’ve never encountered this site before.
But the most important part of building authority is consistency. Without consistency, you are never going to have any success. The main part about consistency is that it takes a long time. Brands with great reputations have been doing this for years.
In short, give people what they want and carry out your business to the best of your ability.
These tips should show you why building up authority should form a big part of your online reputation management campaign. With all this in mind, it’s time to start taking action.
How are you going to start building up your online reputation today?