Does your business have, or even need, a reputation management action plan? The overwhelming answer should be an emphatic “Yes!” In older marketing theories, this might have been thought of as something similar to brand management. But in today’s high-tech communications world, reputation management takes on a whole new universal meaning. Every business, from the smallest corner cafe and professional firm, to the largest multi-national corporation, needs to have a solid action plan in place for crafting the way they are perceived by customers and potential customers.   While you might think a reputation management plan is only necessary to respond in times of a