Influencer marketing is an important part of building up your online reputation. The fact is that online reputation management is not just about what you’re doing but about who your brand is associated with. Connect with the right brands by getting published in the right places and you could be well on your way to success.
What you have to remember is that getting your stories published is hard. You are competing against a huge number of people at all times. You wouldn’t get lazy with defamation removal, so why should you do it with your guest blogs?
This guide is going to show you how you can get your email pitches noticed.
Make it Catchy
What is the first thing that the person you’re pitching to sees when they open their email inbox?
The first thing they look at is the title of the email. This is where you must stand out from everyone else because this is what ultimately grabs people’s attentions. It sets the tone for the experience going forward. Don’t just write something about guest posting, think about why someone would to open that email.
Keep it Simple
One important tip for writing guest articles is to keep it simple. Your pitch should be sweet and simple. It should be readable and the person reading it should have no trouble consuming it in seconds. By keeping it simple you are demonstrating that you have the utmost respect for that person’s time.
With a reduced number of words, you should stick to the basics. You should explain what your content is all about and how it will benefit them. You don’t need to go into how it will benefit you because, to be brutally honest, they don’t care. By accepting guest content, they are only focusing on what they want.
It Must Be Personalized
The fastest way to have your pitch rejected is to not make it personal to the publication you’re submitting to. It doesn’t matter how clever you think you are people will notice when something isn’t sincere. Time and time again articles are rejected because the same pitch was submitted to multiple people at the same time.
In the worst case scenario, you may find that your email pitch comes up in conversation and two people laugh as they realize that they have both received exactly the same pitch.
It doesn’t take much to personalize your pitches. In fact, one clever trick you can use is to keep multiple paragraphs the same, but take one or two and add some completely unique content. Sprinkle the publication’s name a few times and you have a completely personalized pitch without spending a huge amount of time on it.
Make it Meaningful?
This is the question you should be asking when you tell someone what your latest post is all about. The only way you’re going to enhance your online reputation is through writing content that people want to hear about. That’s how you keep your target audience coming back for more.
One of the best strategic tips for writing contributed articles is to make it as timely as possible. Don’t write about something that happened six months ago. Write about what happened a week ago. The more relevant it is the greater your reach and the higher the chance it’s going to get accepted.
It’s true that every topic has been covered at some point. But some topics have been covered more often than others. If you write about something that already has a slew of articles, it’s only going to get lost in the general news cycle.
Take a look at the publication’s website and figure out what they’ve been writing about lately. The chances are they don’t want yet more articles on that same subject. Find a fresh angle and a fresh perspective that someone would be willing to pay for.
That’s what establishes your online reputation as a brand that does things differently.
Does it Add Value?
Finally, you have to think about whether the content you are producing really adds value to the life of anyone. Whenever someone reads your content, they should walk away believing that they have learned something today. Adding value is one of the skills you need to become a successful content writer, as well as to generate more sales.
This is how companies build up their online reputations and it’s how you can do it too. So how are you going to do this today?