How To Get Rid Of Negative Search Results?

Negative search results can be damaging to your brand and your bottom line. It’s not so easy to clean up and fix search results if you do not know what you are doing. If it was as easy as waving a magic wand then you wouldn’t be reading this right now. There are a few steps you can follow to clean up search results and get rid of negative search results that you don’t like. The strategies are:

  1. Buy a domain that is your brands name or your personal name depending on what search terms you are trying to clean up
  2. Register the top 50 social media profile handles for your targeted search term
  3. Create news worthy content
  4. Do outreach to bloggers that may be willing to cover a story about you
  5. Create your own blog and add new content to the blog every day for a year

Bad search results and reviews from clients can severely hurt your business from expanding. If clients see negatives from other clients then it rightfully so will be a warning sign. While we can fix this if you don’t fix your businesses practices then you will still get negative reviews and results so adding a band aid to a wound is not a great solution.

If you have negative news and articles about your business that are not from consumers than there are alternative strategies that may work such as reaching out to the journalist who covered your story and asking them to redact the article especially if it’s false or untrue. The most expensive route is filing a lawsuit and hoping the court finds in your favor to delete the unwanted content. While it’s not a question of if but when you will be attacked online the best thing you can do is work with a reputable online reputation management agency to clean up the unwanted search results.

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